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With a focused vision and guiding values,
First Command aspires to be the industry’s best.
First Command’s vision is to become the most respected financial planning and services provider in the industry, and the standard by which all others are measured.
Values are the foundation of our financial planning process, which begins with a simple question — "What’s important to you?” The answers to that question, revealing a client’s values and identifying priorities, guide the setting of meaningful financial goals and the construction of a plan to pursue them.
Values are also the standards by which we conduct ourselves with clients and one another. As inheritors of a legacy of service above self-interest, we seek to lead courageously, act authentically, speak truthfully and perform effectively as we serve clients and one another.
These values are reflected in the very nature of our organization. As a Registered Investment Adviser firm and not a broker/dealer only, we commit ourselves to a fiduciary standard in our relationships with clients, assuming the obligation to always put their interests first in the advice and planning we provide.
